Wednesday, March 24, 2010

Croota - a label worth watching at mv4men

I came across Croota this Australian/Korean(?) men's designer underwear company just a short time ago and I discovered it is selling big time particularly in Japan and now the company seems to be getting a presence and a name both in Europe and in the USA and Canada. They seem to special in preserving some of the vintage style in underwear by adding innovative prints, pockets. Take a look at some of the sample products I found below and you will get an idea of what I mean.

I love their range of colors and in general the articles are low cut with high quality cotton and other low mix materials to keep their form. Interesting also is the fact that they don't cost an arm and a leg. You will find more of the Coota men's underwear range here.  One particularly outstanding element is the way they have cleverly used contrasting colours in their designs. They also seem to specialise in what I can only call "national" ranges with colors prints entitled "Japan", "Italy" etc. With the bold contrasting colors their briefs, for example sit low on the hips. This is something which is completely in line with today's "low rider" fashions.Great pains go into the design and the boxer range are contour shaped and have no back or side seams. All in all a great and inexpensive alternative to our more traditional male briefs.

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